Science of TPFI - Pitch
NDAI participated in a little pitch for a well known brand, It was a very fun process to create this friendly characters.
My role ︎︎︎ Character Design / Illustration
My role ︎︎︎ Character Design / Illustration
![](https://freight.cargo.site/t/original/i/32b3be2b5bdd53feb6e7a5df2332c7ed5e81b7d024da3cc644ce20f1592bbce5/TPFI_Character_Frames_02-04.png)
︎︎︎ 01 Character design
Chemistry processes can be intricate and challenging to comprehend. By using a simple and bold style, with friendly characters made from a mixture of athletes and platelets, we aimed to make the visuals accessible to a wider audience.
![](https://freight.cargo.site/t/original/i/a324f801f65df3930d6de72e49d63ea334c465b4705d018ceea85a14a7f19b4c/TPFI_Character_Test_02.png)
![](https://freight.cargo.site/t/original/i/136b0c08283ff5f0c80ec5533d2e6c2496a2ba8a43dd6ff2c6b35ec7cbfd6eef/TPFI_Character_Test_01.png)
![](https://freight.cargo.site/t/original/i/be482e2db2577643b0b8313b9fb43edbb7c62d49bbe99f31d3225c8b83bca594/TPFI_Characters_02_4.png)
︎︎︎ 02 Styleframes
We’ll develop a flowing style that’s focused on showing in a simple, fun and bold way, how Pfizer explores this new and exiting approach to rebalance hemostasis.
![](https://freight.cargo.site/t/original/i/a6ebacc1559906e6625fd04936a19295b8ff0c26a9338c5ef8625a0c0680beda/TPFI_Character_Frames_02-02.png)
![](https://freight.cargo.site/t/original/i/1f90ad781abceb450b06a10fbc6d6e849f882568aa47b1057a218f365bffd629/TPFI_Character_Frames_02-05.png)
![](https://freight.cargo.site/t/original/i/516e32fbacfd18647ebee8b26a24f3cd83921e1b9d0646e0db9c4ca3497a4919/TPFI_Character_Frames_02-03.png)