Dream city life
The OthersAn exciting and challenging project I had the pleasure to work with. We created a bold and fun style for a series of educational videos.
My roles ︎︎︎ Design / Illustration / VisDev
My roles ︎︎︎ Design / Illustration / VisDev
![](https://freight.cargo.site/t/original/i/74871aa6572a338675db76c05d6f32c316241b561cb83071ce50df625ad058e9/New_Tipik_02B-31.png)
︎︎︎ 01 Character design
The characters are designed following a sense of community, inclusivity and diversity. Emphasizing the living conditions, trying to include everyone so everyone can feel represented.
![](https://freight.cargo.site/t/original/i/40b209aa83c23dae0347a513d844e87b31e3aa119c559b7cf453c73d1d6ee412/New_Tipik_02B-14.png)
![](https://freight.cargo.site/t/original/i/fc0493b899d391639f36f3b558f6f7e22466f1ac2316212cf0f780d0b1b764e0/New_Tipik_02B-15.png)
![](https://freight.cargo.site/t/original/i/60046cb54b8b1947ac77d8e8f8ca1fc965f847c39e137160bd073b159eb3aa09/New_Tipik_02B-41.gif)
![](https://freight.cargo.site/t/original/i/b001c8faffccfa7ee3fb23c510fd4f3693f2ecfb3ea1587adb16ad623d4880f6/New_Tipik_02B-45.gif)
![](https://freight.cargo.site/t/original/i/20a8c6015e6a50ae695af14da6532a328bd32f93ebeb0b1a452fb20074c0a10e/New_Tipik_02B-17.png)
![](https://freight.cargo.site/t/original/i/e9a61730b09a2b2e484e9f31f6d61882957cf84dc40c5f43d6b8e8b1d3948fb6/New_Tipik_02B-18.png)
![](https://freight.cargo.site/t/original/i/a452ae3187ffdc7faaf94392d6fc9a8c3f4e619587bc348a4966aab4737f5746/New_Tipik_02B-22.png)
![](https://freight.cargo.site/t/original/i/09724fe2b6571d2987e95651d9d394acd00178cbaa529ca9e17dcd3b5d0b3d8f/New_Tipik_02B-19.png)
![](https://freight.cargo.site/t/original/i/bb9431d14970df84f665d86565c9531cc4c6ac55c94a1e8801a77e8a683aaf61/New_Tipik_02B-20.png)
![](https://freight.cargo.site/t/original/i/a253294ba575c828710cec11f427d3706f4e1b74eccd06d2478200d009dabb12/New_Tipik_02B-21.png)
![](https://freight.cargo.site/t/original/i/148480fce948b6682fe5644667b25744e8d2f156e3826aeebbcb220ea983bdb3/New_Tipik_02B-13.png)
︎︎︎ 02 Styleframes
The spot goal was to describe in a didactic way how to use energy efficiency, heat preservation and water conservation in a simple way to be more aware and take care of the world in which we live.
![](https://freight.cargo.site/t/original/i/9c79cabfcf39eabebe6aca867b8d50d77db8ba91376380566ba3c5ea74e7314e/New_Tipik_02B-40.png)
![](https://freight.cargo.site/t/original/i/daa63db00846422f1f4022964ed4a726f56e76a714fdfb53c61a6e15b6aefc8d/New_Tipik_02B-30.png)
![](https://freight.cargo.site/t/original/i/e961c377c1719c4ad4ab909337a8e1305a28a1e17045897802757e06ee34f3d2/New_Tipik_02B-33.png)
![](https://freight.cargo.site/t/original/i/1f2a7ef46c5b70d9849a07d77cdcac603293b79f8b0630a47657eded6cfd542a/New_Tipik_02B-34.png)
![](https://freight.cargo.site/t/original/i/7c705b354c112bb225f9909e78c42c21585c60f7b1afa2fbb9ea70314778a079/New_Tipik_02B-04.png)
![](https://freight.cargo.site/t/original/i/540ca4ce113095395bb40ee8ff5d2d6fd59733c4c775d8bc6aee83707243292a/New_Tipik_02B-05.png)
![](https://freight.cargo.site/t/original/i/4d147b401d652dd29bb974b21be01387eebc332a5d76e5eb0ce927f97150efe0/New_Tipik_02B-06.png)
![](https://freight.cargo.site/t/original/i/9bd9f1b0578418806c03f29ca44e39d5a810460a83a1b1861ada8b8c24361b7d/New_Tipik_02B-07.gif)
![](https://freight.cargo.site/t/original/i/0ab90dda1533ee3d0694f5a206c7e036a79cfa4ef0faa598b6509b08d94e1b18/New_Tipik_02B-12.png)
︎︎︎ 03 World building
The world in which these characters live is inspired by them to create formal coherence. They had to live in a “infographic” yet simple, and iconic world. Plants and flowers allowed us to demonstrate the coexistence of nature and technology, something we shouldn't have separated.
![](https://freight.cargo.site/t/original/i/346abcbcff6884b866da5ac5d489032e7569c2e4cd8b2c60286b82f79c970815/New_Tipik_02B-24.png)
![](https://freight.cargo.site/t/original/i/075727332066a7c8953a4f737f0adfdc9b1d20fc284382f2f0a16460ac9ef791/New_Tipik_02B-25.png)
![](https://freight.cargo.site/t/original/i/a52c4dd0e3af517221dc4e1b7dacae867e0b7506ba0dffc0339ef75572e00908/New_Tipik_02B-26.png)
![](https://freight.cargo.site/t/original/i/30e6ef74e6e76b06c513300d2d11da857acf8999a6f080f231edc55c4d6981fd/New_Tipik_02B-27.png)
![](https://freight.cargo.site/t/original/i/66503ce954015f6fb3f59531302d7b2be1fb6eea8f1f49f74345e3c7de95ed09/New_Tipik_02B-37.png)
![](https://freight.cargo.site/t/original/i/71904dff6578f4e2a9e368c039dcda20e65fba9e6decfa6b4415fcad133a08f6/New_Tipik_02B-38.png)
︎︎︎ Credits
︎Directed by
The Others
︎Producer
Daniela Lazara
︎ Illustration / Design
Leandro Chaman
︎ Art Direction
Leandro Chaman
︎2D Animation
Jordi Palazón